There are great Instagram ads and there are horrible Instagram ads. But what defines them as good or bad?
If you have an Instagram account and are involved in any form of entrepreneurial-ship, you’ve probably have gotten tons of ads on your feed of business gurus selling their courses that can “DrAmAticaLLY ChaNGE ThE wAy YoU do BuSiNeSs” and “IncrEAse yOUr EaRnInGs To SiX-FIguReS AnD LeT YoU LeaVe YouR 9-5”. You know exactly the type I’m talking about. But I always find myself clicking on the ads that have three main points: credibility, presentation, and the ability to convey emotion.
Would you want to give some amateur money? Say they asked for it, and in exchange, they can give you some killer advice that’ll transform your business. Would you go for it?
Of course not! Cause you’re not an idiot!
You want to make sure that before you buy a course or a product, that the person delivering can actually give you results. It goes back to a basic investing principle: only invest in something you understand and trust. Whether you’re investing in a business or yourself, you need to make sure that it can give you results you need. So, before you decide to sell a course or a book, you need to make sure that you have the background and make sure you let the ad viewer know about what makes you qualified to teach them. If you don’t, you might as well give up.
If you’re wanting to make a great Instagram ad, you need to make it look good. What do I mean by that? I mean don’t record it with a two megapixel webcam in your basement. Don’t use PowerPoint slides and Shutterstock photos! You want to make it look clean and professional; basically make it like you have a large marketing budget. Because if you’re able to make it look clean and professional, then people will get the impression that this isn’t the first time you’ve done this. It adds to your credibility; it makes it seem like you’ve sold a lot of courses and there’s a reason why you have.
This last point is a very simple sales tactic, and frankly, most people don’t know how to do it: you want to make sure that you can relate to the prospect. Nothing drives sales more than emotions.
When you buy a new car, do you buy it because it makes sense financially or did you buy it because you loved the way the car made you feel? If you’re a responsible adult, hopefully it's both. But mainly the latter.
All of the great Instagram ads try to relate to you, one way or another. Whether you want to leave your 9-5 job that you absolutely hate or you want to grow your freelancing business, they all do the same thing. And guess what? It almost always works.
You're probably thinking "Oh, I already know all of these things" or "This was hella dumb advice, shut up". But tell me why your sales aren't performing as well as you thought they would? These are very minor changes that you can do to your Instagram ads that'll drastically increase your conversion rate. You'll be real happy you took my advice.
I think we can all agree that working a 9-5 job sucks.
It's the same thing, day in and day out. You have deal with a boss that you may or may not like, doing tasks that you don't want to do, at hours that you don't want to work. It can be pretty demoralizing and draining.
How are you supposed to stay motivated working for someone else's dream? Well it's not as hard as you might think.
The biggest thing you need to figure out is finding out what your why is. What do I mean by that? It means figuring out why you're working in the first place. Most people would probably say that their why is them wanting to have food on their plates with a roof over their heads. Or even that they just love buying crap.
I guess those are valid points.
Whatever your why is, that's the first thing you need to figure out. Once you figure out what your why is, you need to think about what your end goal is. You need to set a plan for yourself to make sure you're not wasting your life working a dead end job. Whether you want to move up in your company, start your own business, or find a sugar daddy / momma to pay for your vacations, make a plan.
It doesn't have to be detailed. You don't need to plan every single step because that's impossible to do. But you do need to have a rough guideline or what you want your life to look like.
Nothing hurts more than realizing you've been in the same spot for years and haven't done anything with your life. Like Squidward.
Once you understand what your why and your end goal is, then try tying in how your current job can get you there.
Are you gonna have to put in more hours? Are you going to have to improve efficiency to make life easier? Is this job even going to get you there or are you going to have to leave? The answer is probably yes all three of them. But the most important thing is that you are going to have to hustle. You're going to have to grind. And you're going to have to love every damn minute of it.
It's going to suck. Times are going to get tough. It's going to be damaging to your sleep schedule. But now you know that you're not stuck at just a dead end job with no end in sight. You now found your purpose, a reason to actually want to come to work. You're no longer working to accomplish someone else's dream, you're working to accomplish your own.
You're excited. You're ready to tackle each day, every day, until you get to your destination. A feeling that you never thought you'd feel ever again.
And once you get there, you're not going to regret a thing.