There are great Instagram ads and there are horrible Instagram ads. But what defines them as good or bad?
If you have an Instagram account and are involved in any form of entrepreneurial-ship, you’ve probably have gotten tons of ads on your feed of business gurus selling their courses that can “DrAmAticaLLY ChaNGE ThE wAy YoU do BuSiNeSs” and “IncrEAse yOUr EaRnInGs To SiX-FIguReS AnD LeT YoU LeaVe YouR 9-5”. You know exactly the type I’m talking about. But I always find myself clicking on the ads that have three main points: credibility, presentation, and the ability to convey emotion.
Would you want to give some amateur money? Say they asked for it, and in exchange, they can give you some killer advice that’ll transform your business. Would you go for it?
Of course not! Cause you’re not an idiot!
You want to make sure that before you buy a course or a product, that the person delivering can actually give you results. It goes back to a basic investing principle: only invest in something you understand and trust. Whether you’re investing in a business or yourself, you need to make sure that it can give you results you need. So, before you decide to sell a course or a book, you need to make sure that you have the background and make sure you let the ad viewer know about what makes you qualified to teach them. If you don’t, you might as well give up.
If you’re wanting to make a great Instagram ad, you need to make it look good. What do I mean by that? I mean don’t record it with a two megapixel webcam in your basement. Don’t use PowerPoint slides and Shutterstock photos! You want to make it look clean and professional; basically make it like you have a large marketing budget. Because if you’re able to make it look clean and professional, then people will get the impression that this isn’t the first time you’ve done this. It adds to your credibility; it makes it seem like you’ve sold a lot of courses and there’s a reason why you have.
This last point is a very simple sales tactic, and frankly, most people don’t know how to do it: you want to make sure that you can relate to the prospect. Nothing drives sales more than emotions.
When you buy a new car, do you buy it because it makes sense financially or did you buy it because you loved the way the car made you feel? If you’re a responsible adult, hopefully it's both. But mainly the latter.
All of the great Instagram ads try to relate to you, one way or another. Whether you want to leave your 9-5 job that you absolutely hate or you want to grow your freelancing business, they all do the same thing. And guess what? It almost always works.
You're probably thinking "Oh, I already know all of these things" or "This was hella dumb advice, shut up". But tell me why your sales aren't performing as well as you thought they would? These are very minor changes that you can do to your Instagram ads that'll drastically increase your conversion rate. You'll be real happy you took my advice.